Light up the night
This marketing campaign was created for Indiana University's Light Up the Night event, the annual candle-lighting ceremony at the Indiana Memorial Union. I designed the graphics for social media, print, and digital marketing materials to help promote this special occasion.
Positioned along walkways and campus hotspots, these lawn signs provided quick, eye-catching reminders about Light Up the Night, ensuring visibility for students on the move.
A large-scale banner marked the Winter Market location at Light Up the Night, using bold design and clear messaging to guide attendees.
Designed to enhance the event experience, this menu featured themed food and drink options, reinforcing the Light Up the Night atmosphere while guiding attendees through their selections.
Elegant yet engaging, these card invitations served as a personal touchpoint, inviting key guests to Light Up the Night with a visually appealing design that reflected the event’s energy and exclusivity.
Digital signage, displayed across campus, grabbed attention with bold visuals and dynamic messaging, encouraging students to attend Light Up the Night. Strategically placed in high-traffic areas, it reinforced event details and built anticipation.