Black flag roach motel
Our campaign for Black Flag Roach Motel proves that roaches are nearly indestructible—surviving extreme heat, the crushing force of your boot, and even asteroids—but not our trap. By showcasing their terrifying resilience and inevitable defeat, we reinforce that Black Flag Roach Motel is the only true solution. Through a multi-channel approach spanning print, social, and out-of-home, we position Black Flag as the ultimate weapon against nature’s toughest survivor.
Partners: Derrick Brown & Emma Harden
These out-of-home poster ads, placed in high-traffic areas, highlight the absurd resilience of roaches while positioning Black Flag Roach Motel as the ultimate solution. Their bold visuals and sharp message ensure maximum impact where it’s sure to catch attention.
This magazine ad features an interactive page with a boot trying to crush a resilient roach, illustrating the absurd lengths roaches go to survive. The ad draws readers in with its engaging design and emphasizes that only Black Flag Roach Motel can defeat nature’s toughest survivor.
This Instagram ad features a roach continuing to live his life despite his head being cut off, paired with a humorous play on how they can survive extreme heat. The engaging visuals and witty copy highlight the roach’s resilience while positioning Black Flag Roach Motel as the only solution to stop them in their tracks.
This Instagram Reels series features roaches sharing their "survivor stories," creating a fun, interactive way for consumers to connect with these resilient creatures, while highlighting Black Flag Roach Motel as the ultimate solution.
This out-of-home billboard and crosswalk ad showcase the incredible resilience of roaches, with a playful, interactive design that engages passersby. Strategically placed in high-traffic areas, it highlights Black Flag Roach Motel as the ultimate solution to these tough survivors.
AD: Regan Mathies (Posters)
AD: Derrick Brown (Billboard, Crosswalk, Print, Social)
AD & CW: Emma Harden (Reels, Copy)