Darn tough socks
Centered around the theme "Outlast the Classics," our campaign for Darn Tough socks emphasizes how these socks are designed to stand the test of time—surpassing even the most trusted, classic footwear. Whether you're tackling challenging terrains, long days on your feet, or just everyday wear, Darn Tough socks provide unmatched durability and comfort that goes the distance, every step of the way.
Partners: Kate Acra & Eunice Pak
This ad will be placed in high-traffic areas near footwear stores and urban centers to maximize brand impact. Playing off a popular soccer anthem, it communicates that Darn Tough is "the name of the game" for durability and performance.
This billboard will be placed near construction areas to target those who commonly wear boots, increasing awareness for Darn Tough Socks.
We would place this ad on Instagram to capture attention, spark conversation, and encourage word of mouth about how Darn Tough socks can even outlast the durability of the toughest cowboy boots.
We would place this ad in a widely read magazine to reach consumers who care about their footwear, encouraging them to make Darn Tough socks the only pair they ever need to buy for lasting comfort and durability.
AD: Regan Mathies (Bus Transit Poster, Billboard)
AD: Eunice Pak (Social)
AD: Kate Acra (Print)