iron pit gym
Centered around the theme "Strength. Gotta Have It.", our campaign for Iron Pit Gym highlighted the gym’s unique value by emphasizing how strength training enhances everyday life—whether it’s opening a pickle jar, lifting luggage, or carrying groceries.
Placed on a high-traffic staircase, this out-of-home activation would feature the gym’s logo and the tagline “Strength. Gotta Have It.”, reinforcing the message of building strength for real-life moments. The interactive element would encourage consumers to mentally connect with the gym’s fitness ethos as they physically move up the steps, creating an engaging and relatable experience.
The app activation would be designed to increase awareness of Iron Pit Gym and the accessibility of its services by encouraging users to participate in fitness challenges related to everyday tasks. By integrating the gym’s training principles into daily routines, this activation would help potential members connect with the gym's offerings and discover how easily they could incorporate strength training into their lives.
AD: Regan Mathies
CW: Abby Nitsos