Handsome Brook farms
Our campaign for Handsome Brook Farms exposes a shocking truth—eggs contain the same forever chemicals found in carpets and cleaning products. This emotional hook challenges consumers to rethink their choices. With a multi-channel approach, including print, social, transit, and billboards, we position Handsome Brook Farm eggs as the cleaner, healthier option.
Partners: Hallie Utsler & Eunice Pak
This ad is designed for high-traffic areas near grocery stores and urban centers, strategically placed to maximize brand awareness and consumer impact.
This billboard would be placed in high-traffic areas near town exits, capturing the attention of commuters to increase awareness for Handsome Brook Farms.
We would place this interactive GIF ad on Instagram to capture attention, spark conversation, and encourage word of mouth about choosing Handsome Brook Farms' cleaner, pasture-raised eggs.
We would place this ad in a widely read magazine to reach health-conscious consumers at key decision-making moments, encouraging them to choose Handsome Brook Farms' cleaner, pasture-raised eggs over conventional options.
AD: Regan Mathies (Poster, GIF Animation)
AD: Eunice Pak (Print, Social)
AD: Hallie Utsler (Billboard)